IN THIS SECTION
Public Relations

Michael Gerlach, chair
2011 Regional Public Relations Representatives
Memphis - Karen Siegfried
Jackson - Sarah Davenport Ziegler
Nashville - Jennifer Reist
Chattanooga - Kelly Lumpkin
Cookeville - Brent Ryan
Knoxville - Michelle Edwards
Tri-Cities - Mike Vanbruggen
2010 Summa
• Established Regional Public Relations Reps
• Indentifying Athletic Trainer per county across state
• Established TATS Café Press Merchandise Store
• Issued Press Release for 2009 TATS
• Issued "Expert Medical Resource" press release
August ~ Athletes Deal With Extreme Heat
Nashville News Channel 5
Monroe Abram, Johnnie Anderson
September ~ Area Trainers Say Job Rewarding
Knoxville
Michelle Edwards, Chip Ladd, Heather Gallagher,
Jennifer Tanner & Peggy Bratt
October ~ ETSU Participates In National Concussion Study
Tri-Cities.com
Craig
October ~ Injured Gleason Player Spirits
Memphis Commercial Appeal
Daniel
USA TODAY
2010 Summary
• Established Regional Public Relations Reps
• Indentifying Athletic Trainer per county across state
• Established TATS Café Press Merchandise Store
• Issued Press Release for 2009 TATS Award winners
• Issued "Expert Medical Resource" press release
August ~ Athletes Deal With Extreme Heat
Nashville News Channel 5
Monroe Abram, Johnnie Anderson
September ~ Area Trainers Say Job Rewarding
Knoxville News Sentinel Sports
Michelle Edwards, Chip Ladd, Heather Gallagher,
Jennifer Tanner & Peggy Bratt
October ~ ETSU Participates In National Concussion Study
Tri-Cities.com
Craig Morehouse
October ~ Injured Gleason Player Spirits Are High
Memphis Commercial Appeal
Daniel Clements
October ~ TN High School Player In Good Spirits After Neck Injury
USA TODAY
2011 Goals
• Issue Press Release of 2010 TATS Award winners.
• Establish a Media Reporting Award.
• Provide a downloadable "TATS Advertisement" for members via the new web site. Utilized for High School/University Newspapers, Clinic Bulletins and Football Game Day Programs.
• Issue Summer Press Release as "Expert Medical Resource" to media contact across the state.
• Become a "Capstone Senior Project" for Lipscomb University Public Relations Student.
• Upgrade TATS Table Top Display.
• Get a TATS Representative on Nashville Sports Talk Radio Station during NATA month.
• TEN media exposures.








